Real Business: Greenwashing or real Green?

Join us for a lively breakfast exchange live from the Nobel Peace Center.

Time: Jun 17, 2021 08:30 - 09:30
Place: Online

Climate organizations, certification experts, marketing professionals and legislators will help us understand how we all need to raise the bar on material selection, product development, making and marketing of sustainable products to drive real change and reduce emissions.

  • What kind of policy framework can help business and consumers to produce and consume real green?
  • The role of business to accelerate change to offer greener products that deliver on their green promise?

To be prepared for a 1.5-degree economy we need to produce and consume in new and more sustainable ways. The political debate is heating up and eco-oriented manufactures and consumers alike prefer and ask for greener products and often also recycled products. But there are still issues we need to address from both a regulatory-, marketing- and standards point of view to make sure new products are actually greener, not just their wrapping.

In light of the EU Circular Economy Action Plan and the upcoming Sustainable Products Initiative by the European Commission, please join us for a lively breakfast exchange June 17th from 08.30 – 09.30am CEST, where you will meet: 

  • Bjørn K. Haugland, CEO of SKIFT Business Climate Leaders (Dialogue Leader)

  • Dr Martin Porter, Executive Chair, CISL Brussels — Cambridge Institute for Sustainability Leadership (Introduction)

  • Doreen Fedrigo, Industrial Transformation Policy Coordinator, CAN Europe (Climate Action Network)
  • Lin Jacobsen Hammer, Sustainability Manager, DNV
  • Per Hynne, Head of Public Affairs, Communication and Sustainability, Coca-Cola European Partners Norway
  • Tom O. Johnsen, Counsellor for Environment, Mission of Norway to the EU
  • Hilde H. Kallevig, Head of Global Brand & Marketing, Hydro


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