Generation Wealth - Nobel Peace Center - Nobel Peace Center

Nobel Peace Center

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  1. Ilona wiith her daughter, Michelle (4), Moscow.

    Photo: © Lauren Greenfield, 2012
  2. Photo: © Lauren Greenfield, 2012

Generation Wealth

13 Feb 2018–21 Aug 2018

The exhibition Generation Wealth by the award-winning film-maker and photographer Lauren Greenfield is showing in Europe for the first time. This compelling exhibition depicts today’s all-consuming pursuit of status, beauty and wealth. 

Documentary photographer Lauren Greenfield grew up in Venice, a very rough Los Angeles neighbourhood in the ‘70s and ‘80s. In the early 1990s, she started taking photographs of kids from private schools, where the social mores of Hollywood’s privately educated teens were defined and shaped by lavish parties, expensive cars and designer handbags. She eventually realised that the thirst for money, celebrity, beauty and sexual capital has become an all-consuming obsession for people of all ages and classes, irrespective of nationality.

The thing about this project is: It’s not about the rich, it’s really about our aspiration to wealth, and our needing to show it off whether we have it or not.
– Lauren Greenfield

The Generation Wealth exhibition is the result of more than 25 years’ work, and is a unique presentation of how the pursuit of material goods and sexual capital has developed over time and around the world. This photographic exhibition had its debut showing at the prestigious Annenberg Space for Photography in Los Angeles, and was recently displayed at the International Center of Photography in New York. The Nobel Peace Center is the exhibition’s first venue in Europe.

“I am honored to show this work at the Nobel Peace Center, a beacon for peace, social change, and humanitarian values throughout the world”, says Lauren Greenfield.

The pursuit of affluence is never ending. It’s an addiction like any other.
– Lauren Greenfield.

About the exhibition

Generation Wealth comprises more than 150 photographs from the USA, Brazil, Canada, Dubai, the Philippines, France, Hong Kong, Ireland, Iceland, China, Mexico and Russia, in addition to a number of interviews and short films. Along with the exhibition, Greenfield has also made a feature-length documentary about the project. The film, titled Generation Wealth, has been selected to open the Sundance film festival in the USA on 18 January 2018. The accompanying book, Generation Wealth, published by Phaidon in the spring of 2017, has received rave reviews and was named Photography Book of the Year by Creative Review and the London Times.

The exhibition is supported by the foundation Fritt Ord.

Generation Wealth will be on show at the Nobel Peace Center from 13 February until 20 August 2018.

About the photographer

“One of the most acclaimed chroniclers of youth culture and the affluent.” – TIME

Lauren Greenfield is an Emmy Award®–winning documentary filmmaker and photographer who is considered a preeminent chronicler of consumerism, youth culture, and gender identity (Fast ForwardGirl Culture, and THIN). Her documentary film, The Queen of Versailles, won her the Best Director Award at Sundance in 2012 and numerous other best director awards. Greenfield’s photographs have been widely published, exhibited, and collected by museums around the world. Her #LikeAGirl video was seen by 214 million global viewers and garnered more than 100 awards. Her latest feature-length film, also named Generation Wealth, will premiere opening night of the Sundance Film Festival in January, 2018. Hear more from Lauren Greenfield in this interview. 

Generation Wealth is not about the rich, but about the desire to be wealthy, at any cost.